What does wallpaper have to do with shoe design? Listen to Senior Design Director of Innovation for New Balance, J.F. Fullum, as we delve into his experimental approach to footwear design. Through collaboration with his design team, he creatively explores the future of running, fashion, materials, and technology. By thinking outside the box and drawing inspiration from other industries not typically associated with athletic shoe design, he continually pushes the boundaries of what is possible.